ISTANBUL, WARSAW & ZHENGZHOU — July 2026

WOX Motor has introduced WOX Thamud, a global body-on-frame SUV platform developed for markets where durability, versatility and powertrain flexibility remain essential. Available with electric, petrol and diesel powertrains — and engineered for both left-hand-drive and right-hand-drive markets — Thamud represents WOX Motor's commitment to a product strategy built around customer choice and genuine international reach.

Different markets have different requirements. Infrastructure varies. Terrain varies. Traffic regulations vary. Operational demands vary. WOX Thamud has been engineered to address this reality — a single robust platform capable of serving private owners, commercial operators and fleet customers across a wide range of global environments, regardless of which side of the road they drive on.

A Platform Built for the World

The body-on-frame architecture at the core of WOX Thamud is a deliberate engineering choice. In markets where roads are unpredictable, loads are heavy and vehicles are expected to work hard across extended operational lifetimes, a ladder-frame chassis delivers the structural integrity and repairability that customers require.

This is not a platform designed for urban commuting. It is a platform designed for the conditions that exist beyond the city — and for the customers who operate in them every day.

WOX Thamud has been developed from the outset as a global vehicle platform. Rather than engineering a vehicle for a single region and adapting it for others, WOX has approached Thamud as an international product from the first stage of development — one capable of meeting the regulatory, operational and customer requirements of diverse markets without fundamental re-engineering.

WOX Thamud's proportions and capability profile place it alongside established global utility vehicles from manufacturers including Toyota, Ford, Isuzu and Mitsubishi Motors — brands that have built their reputations on vehicles that work in the real world, not just on test tracks.

LHD and RHD: Designed for Both Sides of the Road

One of the key strategic advantages of WOX Thamud is its availability in both left-hand-drive (LHD) and right-hand-drive (RHD) configurations. This capability allows WOX Motor to serve a significantly broader range of international markets using the same vehicle platform — without the cost and complexity of developing separate regional variants.

LHD and RHD availability positions WOX Thamud for deployment across a wide range of markets, including:

• Middle East — where LHD configurations are standard across the region's rapidly expanding automotive markets
• Africa — where both LHD and RHD markets exist across the continent, and where vehicle durability and versatility are primary purchase criteria
• Southeast Asia — where RHD markets including Thailand, Malaysia, Indonesia and the Philippines represent significant fleet and commercial vehicle demand
• South Asia — where RHD configurations serve large and growing automotive markets with strong demand for capable utility vehicles
• Central Asia — where LHD markets are expanding alongside infrastructure investment and commercial fleet modernisation
• Selected European markets — where LHD configurations support both private and commercial customers
• Oceania — where RHD configurations serve markets with strong demand for capable off-road and utility vehicles
• Latin America — where LHD configurations support growing commercial and private vehicle markets

Availability will vary according to local market requirements and homologation timelines. WOX Motor will confirm specific market launches as regional preparations advance.

Three Powertrains. One Platform.

The decision to offer WOX Thamud with three distinct powertrain options reflects a straightforward assessment of global market conditions.

Battery Electric Vehicle (BEV) — For markets where charging infrastructure is established and customers are ready to transition to electric mobility, the Thamud EV delivers zero-emission capability without compromising the platform's core utility credentials. Fleet operators in urban and peri-urban environments, government agencies with sustainability mandates and customers in markets with strong EV incentive frameworks will find the electric Thamud a compelling proposition.

Petrol — Petrol powertrains remain the practical choice in many markets where fuel infrastructure is well-established, purchase price sensitivity is high and customers require a familiar, proven drivetrain. The petrol Thamud addresses this reality without apology.

Diesel — In commercial and demanding operational environments — construction, mining, agriculture, energy sector operations, long-distance fleet use — diesel continues to offer the torque, range and fuel efficiency that operators depend on. The diesel Thamud has been developed for customers who need a working vehicle, not a lifestyle statement.

WOX Motor's position is clear: the transition toward electric mobility is real and important. It is also uneven. Different markets are at different stages of that transition, and customers in those markets deserve access to vehicles that meet their current operational needs while remaining part of a manufacturer's long-term mobility ecosystem.

Emerging Markets: Where Thamud Is Designed to Operate

Many of the world's fastest-growing economies share a common requirement: practical, durable and adaptable vehicles capable of operating across a wide variety of road conditions, from well-maintained urban highways to unpaved rural tracks.

WOX Thamud has been designed to support customers in precisely these environments. Across emerging markets in Africa, the Middle East, Central Asia, Southeast Asia and Latin America, the demand for capable utility SUVs is being driven by a combination of factors that Thamud's platform is well positioned to address.

Growing infrastructure investment is expanding road networks and commercial activity across many emerging economies — creating demand for vehicles that can operate effectively both on new infrastructure and in areas where development is still underway.

Expanding commercial mobility is driving fleet modernisation across sectors including logistics, construction, agriculture and energy. Fleet operators in these sectors require vehicles that combine operational durability with low maintenance costs and accessible servicing — qualities that body-on-frame platforms have consistently delivered.

Government and utility operations in emerging markets frequently require vehicles capable of operating in remote areas, carrying equipment and personnel across challenging terrain, and maintaining reliable service over extended periods. WOX Thamud's architecture has been developed to meet these requirements.

Tourism and remote-area transportation represent growing opportunities in markets where natural landscapes and adventure tourism are important economic sectors. Operators in these segments require vehicles that combine passenger comfort with genuine off-road capability — a combination that Thamud's platform is designed to deliver.

Fleet electrification is beginning to accelerate in emerging markets where governments and commercial operators are exploring the economics of electric mobility. The availability of a Thamud EV variant ensures that fleet operators in these markets can begin their electrification journey without abandoning the platform they know and trust.

Who Is Thamud For?

WOX Thamud has been developed with a deliberately broad customer base in mind. Its intended applications span private ownership, commercial operations and institutional fleet use across multiple sectors.

Private customers seeking a capable, durable SUV for adventure, family use and mixed urban-rural driving will find in Thamud a vehicle engineered to perform across a wide range of conditions — not just the conditions that appear in manufacturer test scenarios.

Government and institutional fleets — including emergency services, utility companies, municipal operations and defence-adjacent applications — require vehicles that combine operational reliability with long service intervals and accessible maintenance. Thamud's body-on-frame architecture and multi-powertrain availability make it a natural candidate for these procurement requirements.

Commercial operators in construction, mining, agriculture and the energy sector require vehicles that can carry loads, tow equipment and operate in environments where conventional passenger SUVs would struggle. Thamud has been engineered with these operational realities in mind.

Tourism and hospitality operators in markets where off-road access is part of the customer experience — safari operations, adventure tourism, remote resort transfers — require vehicles that combine passenger comfort with genuine off-road capability. Thamud addresses both requirements.

CEO Statement

"Different markets require different mobility solutions. Thamud reflects our belief that customers should have the freedom to choose the powertrain that best matches their needs — whether that is electric, petrol or diesel — while benefiting from a single robust vehicle platform engineered to the same standard regardless of the powertrain beneath it. We are not in the business of telling customers which technology they should use. We are in the business of giving them the best possible vehicle for the conditions in which they actually operate."

— Mahmut Ulubas, CEO & Co-Founder, WOX Motor

Ulubas continued:

"Global mobility requires flexibility. By offering both left-hand-drive and right-hand-drive configurations alongside electric, petrol and diesel powertrain choices, WOX Thamud has been designed to support customers across a wide range of international markets and operating environments. Thamud is one of WOX Motor's most strategically important models — and it reflects our long-term commitment to building vehicles that work for the people who depend on them, wherever in the world they are."

Part of the WOX Global Mobility Ecosystem

WOX Thamud is not a standalone product. It is designed as an integrated component of WOX Motor's broader mobility ecosystem — a platform that connects to the full range of WOX services and infrastructure.

WOX Charging — developed through Sundre, a WOX Group company — provides the energy infrastructure that supports Thamud EV customers in both depot and public charging environments, with solutions designed for the demanding operational contexts in which Thamud is expected to work.

WOX Fleet provides the software and connectivity layer that enables fleet operators to manage Thamud deployments at scale — monitoring vehicle status, fuel or charge levels, maintenance schedules and operational performance across mixed-powertrain fleets.

WOX Energy supports the battery management and energy storage systems that underpin reliable EV operation in markets where grid infrastructure may be variable or intermittent.

WOX Technology represents the engineering and software foundation that connects Thamud to the broader WOX ecosystem — encompassing vehicle intelligence, connectivity and the digital services that modern fleet operators require.

WOX Relay, WOX Motor's autonomous logistics platform, complements Thamud in commercial environments where both passenger transport and goods movement are required — offering operators a pathway toward a more comprehensive intelligent mobility solution.

WOX Knowledge Center provides operators, fleet managers and customers with the technical resources, operational guidance and mobility insights they need to make the most of their WOX vehicles across diverse global environments.

A Truly International Vehicle Platform

WOX Thamud stands as one of the most internationally adaptable vehicles within the WOX portfolio. Its combination of body-on-frame architecture, electric, petrol and diesel powertrain options, and left-hand-drive and right-hand-drive availability creates a platform capable of serving customers across a wider range of markets than any single-powertrain, single-configuration vehicle could address.

This is not a coincidence. It is the result of a deliberate development philosophy that places global market diversity at the centre of the engineering process — rather than treating international markets as secondary considerations to be addressed through regional adaptations of a vehicle designed for a single home market.

WOX Motor's strategy is to become a truly global mobility company with products engineered for both developed and emerging markets. WOX Thamud — a body-on-frame utility SUV available with three powertrains, in both LHD and RHD configurations, designed for applications ranging from private adventure use to government fleet operations — is one of the clearest expressions of that strategy.

Related Content

• WOX Thamud — Global Utility SUV
• All WOX Vehicles
• WOX Fleet Management
• WOX Charging Infrastructure
• WOX Energy Solutions
• WOX Technology Platform
• WOX Relay — Autonomous Logistics
• WOX Knowledge Center
• WOX Motor Newsroom

About WOX Motor

WOX Motor is an international mobility brand developing intelligent passenger vehicles, commercial vehicles, autonomous logistics platforms and sustainable transportation solutions for global markets. Combining global design expertise with advanced manufacturing and software capabilities, WOX is committed to delivering innovative mobility that is accessible, reliable and built for the future.

Headquarters: Istanbul, Türkiye | Warsaw, Poland | Zhengzhou, China

Media Contact: info@woxmotor.com

This announcement introduces WOX Thamud as a global multi-powertrain SUV platform available in left-hand-drive and right-hand-drive configurations. Market availability, specifications and launch timelines will be confirmed as regional rollouts are finalised.